The two technology giants in their respective domains, Telenor Pakistan, and TPL Trakker joined hands to strengthen the digital Maps of Pakistan, TPL Maps further.
Key points of agreement between the companies included:
- Extend the Maps solution to a wider audience beyond smartphones.
- TPL Maps to become part of the internet.org program for Telenor users, TPL will mainly make a lite version of its maps to make the app accessible to a huge population.
- All Telenor Customer Sales & Service Centers and Easy Paisa outlets will be added in TPL Maps with Telenor branding.
Both companies agreed for cross promotion; Telenor will promote TPL Maps on digital channels, and TPL maps will incorporate in-app promotion of Telenor’s products and services.
Sharing his thoughts on this development, Nauman Pervez Qureshi, Head of Digital Products Telenor Pakistan said: “Maps are an integral part of the digital world, and we are pleased to embark on this milestone before anyone else in the maps space. Our plans for a Digital Pakistan are on track, and we believe TPL Maps will play a significant role in the lifestyle of our customers by making navigation convenient.”
Stating his vision about TPL Maps and the partnership, Ali Jameel, CEO TPL Trakker said: “Our vision is a connected Pakistan and what is a better way to do this than launching the digital Maps? This second stage of partnership with Telenor brings the scale that we need to reach out to consumers.”
TPL Maps, launched in August 2016, help users reach their desired destination by utilising the smart search option that has over 2.3 million Point of Interests (POIs) to choose from across Pakistan. TPL Maps covers over 100+ areas and cities and 1 million distinct housing addresses spread over a road network of 400,000 km.
TPL Maps claims that it includes over 1000 3D structures of famous landmarks around various cities, which will further assist users to identify and reach their desired location in the shortest period. The app currently has 100,000+ downloads and increasing at a very high pace.