One of Turkey’s largest conglomerates, Anadolu group is making its way to the Pakistani retail industry. The company has shown its interest in Pakistan’s retail sector as it is looking to expand its investment avenues.
The retail industry in Pakistan is growing rapidly. Previously, the UK supermarket giant, TESCO partnered with a local retailer, Alpha Supermarkets to launch its food and non-food products in the country.
At the moment, Anadolu group is observing the changing rural and urban dynamics where the spending and behaviors of the consumers are reshaping due to the rising middle class in the country.
While talking to The Express Tribune, Hulsit Zorlu, Group Chief Executive Officer said: “Pakistan is a great country for us and we are very happy to make an investment in this country. Currently, we are learning the country’s dynamics to explore where we can invest, there is a huge potential in Pakistan’s growing retail sector and it could be our next area of focus.”
Apparently, the growing urban population is the main attraction for the company’s subsidiary Migros AS, which is one of the largest retailers in the home country. Zorlu revealed that there is a lot of potential in Pakistan’s retail industry, he said; We will conduct a proper study to fully understand the scope of retail and based on that we will take our next decision.”
Anadolu group is not a new name in Pakistan as it has been producing non-alcoholic beverages through its subsidiary Coca-Cola Icecek (CCI), which happens to be the fifth largest bottler of the Coca-Cola Company. According to Zorlu, the company is already excelling in the Pakistani market as it enjoys 37% share in the cola market, next to 51% share of PepsiCo.