Finally, it’s happening! Uber, at last, is coming to the twin cities. According to a report by ProPakistani, the cab-hailing company is all set to launch in Islamabad and Rawalpindi at the end of April.
Previously, the market of Islamabad and Rawalpindi was dominated by Careem, the UAE-based ride-sharing company which was the only existing player.
Uber earlier this month revealed 20% discounted prices for Lahore and Karachi, following this move Careem also created a complete show with Waseem Akram to declare that they have copied the same move, with 20% discount in Karachi and 25% fare reduction in Lahore.
It will be quite interesting to see how Careem will deal with the competition. Uber expectedly would offer promotions and discounts to the riders and maybe Careem would follow suit to convince their customers to stay with them.
The effort to capture the most of the market share has turned into a bloodbath of price wars. Every company wants to give riders the cheapest fares which quite recently has started to frustrate the drivers as many complain that they’re losing their interest in the service.
Uber also recently introduced its premium business class service UberX in Pakistan, that promises luxury experience at affordable prices.