Ufone observed Earth Hour 2016 in collaboration with WWF


Ufone pledged to support Earth Hour 2016 in association with WWF Pakistan as part of its persistent quest for corporate social responsibility and environment sustainability.

The company observed the Earth Hour by switching off unnecessary lights and electrical appliances. In doing so, it urges its consumers to follow suit.

“The world is changing at a fast pace and demands our attention as far as environment sustainability is concerned. It’s about time we took our planet seriously and pooled in individual efforts for a greater cause,” said Mr. Amir Pasha, Head of PR and CSR, Ufone.

He further stated that “Earth Hour is not merely about saving energy for an hour alone but should rather come to a realisation for thinking beyond ourselves and more towards environment sustainability that would benefit the world at a larger scale. As part of our corporate social responsibility strategy, we deem it our priority to contribute towards this cause and have therefore associated ourselves with WWF to show solidarity at the business level.”

About Earth Hour

In 2015, Earth Hour magnified at a level to become the world’s largest grassroots movement for the environment the impact of which is being observed in communities combating climate change on a daily level.

Earth Hour was celebrated nationwide on Saturday 19th March 2016, it is a movement by the World Wide Fund for Nature (WWF), for the planet to turn off the lights, to reduce energy consumption.

The movement inspired individuals from more than 7000 cities across the world to voice their concerns about climate change and accordingly channelise efforts for the cause, thereby making it the largest voluntary movement witnessed in history.

Earth Hour is celebrated annually in more than 178 countries, and it is one of the biggest events for our earth.

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