Ever since Facebook purchased WhatsApp in 2014, it has improved it a lot. The biggest charm of this largely used messaging app has been its fee-free nature for everyone.
Now they are venturing into a new arena by formally putting the messaging app to bring in revenue. Facebook on Wednesday set out a plan for making money from WhatsApp with a scheme to connect businesses with customers.
The company has brought some new features to WhatsApp Business and announced that they would incorporate them into the main WhatsApp sometime in 2019.
The measures are aimed at connecting businesses with WhatsApp’s user base of roughly 1.5 billion accounts, WhatsApp officials said in their blog post.
The Company has decided to charge large businesses, the likes of Uber Technologies Inc. or Singapore Airlines Ltd to deliver WhatsApp messages to customers. So they are planning do what the WhatsApp Co-founders had long resisted, selling targeted ads to WhatsApp users via its Status and other features.
The messaging app will send different confirmation messages to its users whenever they drop their phone numbers at physical stores, websites or e-commerce apps.
In addition, they also allow companies to include the “Click to Chat” button on their websites or Facebook ads so that customers can quickly connect with them, companies that can also offer real-time assistance to resolve issues or help with problems.
Response to the customers from those companies through WhatsApp will be sent without any cost if that is done within 24 hours of the query received. After the time limit, companies will be charged for any message sent. However, WhatsApp hasn’t announced the charges yet.
In actual, the companies with slow customers services will eventually pay the price which is not a bad idea.
For now, WhatsApp Business is only available to some 100 well-known companies. However, the messaging company aims to expand the service all over the world gradually.
Last week Facebook tumbled as the stock price fell sharply by 20% on account of slow user base growth.
WhatsApp business might help the social media giant to recover the position down the road is a question as of yet.