WhatsApp business model

Three years after the company was bought by Facebook; WhatsApp has devised a business model for itself. The popular messaging application with over 1 billion people worldwide will let the businessses talk to its users, the Reuters reports.

WhatsApp, reportedly, is working with a handful of companies that are part of the Y Combinator startup incubator to test it out.

If the report is true, the company is likely to earn some serious revenue from its free messaging service.

The company can generate revenue by charging businesses that seek to contact customers on WhatsApp. But this might result in spam bombardement for the poor users like us. However, the company is reportedly working carefully to avoid problems with spam messages.

The messaging company with its free service became the go-to messaging service for people around the world where it is not just used for sharing stuff with your friends but many of us use it for our business conversations and even the government department make use of it quite for their day to day conversation and monitoring purposes.

Recently the company introduced two-factor authentication to provide enhanced security to its users. It is not just a texting service, WhatsApp provides an all-rounder experience with Voice Calling, Video calling, Instagram-inspired stories feature and much more.


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