Three years after the company was bought by Facebook; WhatsApp has devised a business model for itself. The popular messaging application more than 1 billion people worldwide according to Reuters will now let businesses talk directly to the users.
WhatsApp reportedly is working with a handful of companies that are part of the Y Combinator startup incubator to test it out. If true, it seems the company is finally ready to earn some serious revenue from its free messaging service.
The company can either generate revenue by charging businesses that want to contact customers on WhatsApp. But then again we (the poor users) will be bombarded with all the annoying messages and what about spam (a word that everyone equally hates). But the company reportedly is working carefully to avoid problems with spam messages.
WhatsApp with its free service became the go-to messaging service for people around the world where it is not just used for sharing stuff with your friends but many of us use it for our business conversations as well.
Recently the company introduced two-factor authentication to provide enhanced security to its users. It is not just a texting service, WhatsApp provides an all-rounder experience with Voice Calling, Video calling, Instagram-inspired stories feature and much more.