All of the smartphone users equally hate ads on our phones just because they pop-up suddenly and are extremely irritating. What if I told you that a company is deliberately putting ads in its core applications? Yes! You read that right. Xiaomi has admitted to placing ads in their apps like Settings, Music and more.

Xiaomi’s Stance

A Xiaomi spokesperson issued a statement which said: “Advertising has been and will continue to be an integral part of Xiaomi’s Internet services, a key component of the company’s business model.”

The spokesperson goes on to say that the company still wants to uphold “user experience by offering options to turn off the ads and by constantly improving our approach towards advertising, including adjusting where and when ads appear.”

Now, all that fancy wording might seem rosy, but this strategy has caused negative feedback globally, and with such a stubborn attitude, Xiaomi might have to pay the price regarding sales drop.


A couple of Reddit users complained about seeing ads in different parts of the MIUI, particularly in settings and music.

The placement of ads has resulted in unwanted attention towards the Chinese brand for its smartphones. It seems that the company is equalizing its margin as its phones are priced low compared to its competitors.

No other OEM has been seen using such strategy for their core apps, and since such apps cannot be replaced or deleted, it raises the question, Is revenue more critical that user experience for Xiaomi?

What Could be the Impact?

We understand that selling its phones at a low price, the company needs to make money from somewhere and that’s where ads come into play. The ads are not obtrusive and are most likely appearing on settings app so its not like a pop-up ad when you are taking a photo.

Moreover, Xiaomi also gives the option to users to turn off ads if they wish which is the company’s way of empowering the users and giving them control, so we don’t think this ad fiasco will hurt Xiaomi’s reputation much.