Xiaomi, the Chinese smartphone manufacturer, is finally going to launch in Pakistan this month. On 20th February the company is hosting a soft launch event where Daraz and Zong will be its official partners.
China’s fifth largest smartphone manufacturer has its eyes on the Pakistani market for quite some time. Last year, the news that PTA banned Xiaomi in Pakistan created much buzz, which turned out to be not completely accurate. It was later found that Xiaomipk.com which was selling the mobile phones was a fake internet site.
The Chinese smartphones manufacturer was scheduled to enter the Pakistani market in the last year, but it failed to impress a major reseller (distributor) in the country. Reportedly, they refused to provide the marketing budgets as well as customer support for which it expects the local partners to invest.
PTA has reportedly approved four smartphones: Xiaomi Mi Max, Xiaomi Mi 5, Redmi Note 3 and Redmi Note 4. The prices of the phones aren’t confirmed yet, but the international repute of the Chinese company as an affordable alternative to Apple’s smartphones ensures that they won’t be much burden on our wallets.
The company is growing rapidly in the global smartphone market and made its debut at CES 2017, the world’s largest tech tradeshow.