According to a report by The Wall Street Journal, YouTube is looking to take measures to stop the posting of ads by leading brands against videos with questionable content.
YouTube will now block ads for videos from channels which do not have a total of 10,000 views for all their videos posted. The company says this was in its plans and work had started since November 2016.
YouTube, like many other social media sites, has been facing heavy criticism to block out racist and objectionable content from its site. The site remained banned in Pakistan for a good number of years due to alleged blasphemous content and in recent weeks Pakistani government had threatened to ban Facebook from the country.
YouTube had apologized after reports of substandard content playing ads by big companies, the likes of CocaCola, PepsiCo, and Walmart have withdrawn ads from the site.
Registering for ads on YouTube is not difficult as anyone can request for ads against their videos. Moreover, the site itself posts ads to videos and this makes a case by case scrutiny even more difficult.
Setting a limited of 10,000 views per channel will definitely narrow the pool down, but it is also important to note that some objectionable content gets thousands of views just because of going viral on social media.
The video streaming site released in Pakistan back in September 2016.
Image Source: Tech Crunch