Youtube to kill 30 second ads

Are you one of those unlucky ones who end up watching the Sunsilk ad on Youtube before every video because you cannot skip the 30-second promo? Here it is folks your revenge on these never-ending promos as the Google-owned video service company is phasing out this feature.

Google has announced that by 2018 there won’t be any more 30-second ad format, but the brands would be able to buy unskippable videos of 20 seconds or 6-second bumper ads (guess we’re not getting out of unskippable pot hole).

According to Adweek, a YouTube spokesperson in an email.“We’re committed to providing a better ad experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers.”

Also, brands can also purchase skippable YouTube ads, which only charge advertisers when someone watches the complete video of the commercial. But Google charges premium prices for this feature to its clients.

The online ad blocking is on the rise, where people prefer to use ad blockers or leave the video rather than spending half the time of the actual video watching an annoying advertisement.

In December 2016 we saw an increase of 30% on year on year basis in the use of ad blockers around the world. Around 615 million devices ranging from smartphones to tablets, to desktop computers thwart digital advertising on their favorite websites, the number which is likely to grow in numbers. Meaning if brands want to interact with their customers, they have to learn that “annoying ain’t advertising.”


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