Zain Suharwardy joins Daraz as Managing Director announced Zain Suharwardy, former VP of Lazada, as the new Managing Director for Daraz Pakistan.

Zain Suharwardy, a startup maverick, media personality and all around multi-hyphenate brings on board his experience in building e-commerce ventures from the ground up.

In this role, Suharwardy is eager to bring his signature managerial oversight and intuition he gained from years of experience at the biggest South East Asian e-commerce companies to Daraz:

“It is an exciting time to be at Daraz and I look forward to steering the company toward new growth opportunities, capitalizing on my experience in the e-commerce industry.”

“I strongly feel the next success story in e-commerce will be from Pakistan. When you have 200 million people, which include the brightest minds, to serve you can’t go wrong, but to win you need to be efficient, fast, structured and above all Customer centric, and that is what I, along with the team, will be hoping to achieve”.

His vast regional expertise in South East Asia has taken him from gestating companies like Lazada Malaysia (part of Alibaba Group) and 11 Street to networking with a cluster of SEA countries like Singapore, Thailand, Indonesia, Philippines and Vietnam while also being involved in the growth of Rocket Internet venture Zalora in Malaysia.

Suharwardy is the consummate millennial networker, not letting borders or barriers of brick and mortar circumscribe his entrepreneurial vision. It is this vision that, once translated, saw Lazada experience exponential growth under his stewardship, leading ultimately to the company’s acquisition by Alibaba – Lazada is Southeast Asia’s largest online shopping mall and part of Alibaba Group- the world’s largest e-commerce company.

As we reported earlier the big news for Pakistani tech and financial sector and particularly those who are somehow into e-commerce that Alibaba Group has shown interest to invest in Pakistan’s e-commerce industry.


Please enter your comment!
Please enter your name here