United Motors (PVT) Limited has increased the price of their first ever entry-level 800cc United Bravo hatchback in the country. The company has cited rupee depreciation against the dollar as the primary reason for this price hike.
The new price has been enforced from today while Rs. 45,000 has been added to the total cost of United Bravo. Now customers can get this car in Rs. 895,000.
Although the new price notification has been issued, the company has decided to provide United Bravo in the same old price to those customers who already booked the car. This decision is commendable as recently there is an ongoing trend in Pakistan to shift the sudden dollar hikes towards the customers even if they have already booked a vehicle.
According to the company, they have tried their level best not to change the price of United Bravo. However, they were unable to sustain the losses due to the instability of the dollar rate. Note here that United Bravo still has CKD parts which are imported from China.
All the other auto manufacturers in the country especially the big players Honda, Suzuki and Toyota have also increased the prices of their vehicle lineup citing the same reason. Although the price hike is justifiable, the decision could hurt the company as they are new in the market and people are still susceptible about the newly launched United Bravo car.
Suzuki Mehran is the only competitor of United Bravo in the market and is going to be discontinued in April of this year. United Motors has got an excellent opportunity to market their car. However, it will only be possible if the company makes sure that they never get close to Wagon R and FAW prices.